I'm a little nervous of how crazy the kids' birthday parties can get in the future but this video made me laugh out loud, and perhaps provides a road map for successful birthday party planning.
In my business we frequently build case studies around successful programs we've implemented to show how tactics can break through the clutter, increase sales, and in today's market also engage social media and go viral.
The video below is a mock case study crafted by a Canadian ad agency, John St., based on "making Chelsea Bedano's 8th birthday party a success in an already cluttered birthday market."
Love the "theme carried to below the line executions like cake and even the family dog," stats like 40% increase in attendance from previous years, and viral post party coverage.
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